مشخصات پژوهش

Globally known about the drivers through which farmers are instigated to uphold and use Hail Canon Technology (HCT) is lacking. Therefore, this article intended to examine the drivers of forecasting the behavioral intention and acceptance behavior of the HCT, 249 apple farmers from northwestern Iran were recruited, including adopters (n1 = 114) and non-adopters (n2 = 135). The conceptual foundation included demographic theory, resource-based theory, theory of planned behavior, innovation diffusion model, and institutional support model. We also used the system dynamics model (SDM) in the Netlogo to assess the results of the conventional statistical approach (i.e., the logistic model). Authenticated the fitness of conceptual model with the data, logistic model manifests that the most outstanding determinants of the acceptance of HCT entail age, experience, total land size, income, attitude, compatibility, visibility, relative advantage, and financial support. Using the SDM, it was also shown that the results of the logistic model are confirmed by the SDM. In conclusion, management implications are available for the university extension to eliminate the adoption obstacles and stir up farmers to join in applying HCT, furthermore, researchers would avail themselves of remarks for future research.